When and how should I utilize the Web and websites when starting my own business or launching a new business?

We are often consulted on how to effectively utilize the Web to launch a new business, start an independent business, or develop a new business within an existing entity.

However, one thing that has always bothered me is that in many cases, the Web consultation is done just before or after the opening of a new store. It is true that when there is a real store, there are many things to worry about, whether it is the store/office itself or the human resources, so it is easy to neglect the world of the Web, which is not directly visible to the eye.

However, in conclusion, we recommend that you begin preparations six months prior to the approximate opening of your restaurant. In addition, the opening itself can be converted into content, so we recommend using the Web as an information transmission medium as early as possible.

Opportunity loss by putting off the Web

When you launch a new business, the brick-and-mortar store is ready, the internal structure is in place, the departmental stuff is done, and you say, “Now it’s time for sales…offline, of course, but what can we do on the web?” This is not uncommon.

In addition, there is often a pattern of online activities starting only after offline sales activities have begun. However, this is a lost opportunity. More use of the Web must be made from the previous stage.

because

• Offline flyers, DMs and advertisements have a “short survival time” and lose their effectiveness quickly if there is no “next point of inducement” when they reach the hands of potential customers.
• The launch of the business itself is the content that creates fans.

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Prospective customers will miss out if you don’t show them where to go next.

We live in a world overflowing with information, so even if you do posting, DMs, or inserts because you are opening a new store, you will only get the attention of the recipients for a moment. Therefore, the implicit assumption is that flyers and DMs should be sent out over and over again.

Especially with prospects who already have a need for your business, if they are interested but you can’t respond to their “want to know more,” you will miss out.

In this case, a homepage/website is useful. Recently, a social networking service may be acceptable, but if you want to post a variety of information flexibly in the future, it is better to have a system in place to operate a website at an early stage in terms of sales efficiency.

Put a QR code or link to the website on offline promotional materials with an offer that makes people want to access it and come there. Then, they will be exposed to as much information as possible. If possible, we will put a newsletter, a line, or a favorite.

They will receive a lot more information than many offline announcements and have a greater chance of being remembered.

In any case, the initial response is crucial when starting a new business.

The more highly prospective a person is, the more likely he or she is to see you properly from the start. If you want to keep good customers, the first time is the key.

If they can also see Google Maps, they will be able to tell you where it is located, so people passing through the neighborhood may just see the storefront. The information should be properly maintained and include photos and service information.

If you list your business on Google Maps, people will naturally visit your website from there. The number of people who visit the website to check out the business and the products it offers will increase, especially during promotions at the time of the opening. If the website does not exist or is incomplete at that time, it is a major opportunity loss. Therefore, it is better to move online as well as offline at the same time.

The launch itself is “content”.

Storefront businesses are easy to understand, but sharing the story of how your business begins is the key to creating loyal customers. It means involving customers in your story.

Rather than a shop or office that appears out of the blue with a “bang! than a store or office that appears out of the blue.

“This is the kind of store we’re trying to build, we’re working on the interior right now, and this is what we’re focusing on!”

The whole staff is now thinking about what to put in the DM, and we’re anxious to offer you all as many benefits as possible!”

and so on, and then send it out as local information on social networking sites, directing people to the website, and so on. When people share a story or process, they feel a sense of togetherness. People who experience the process together are more likely to become fans. If you had a store like that and a store that did not, which would you want to go to?

This is also something that can only be done with awareness and preparation before launching.

Online activities cannot be turned back.

Anyway, I suggest you act as soon as possible. It is hard to make a story out of something that has stood up.

When we get busy, the unfamiliar, even if it is important, gets put on the back burner!

When starting a new business, especially when you are in the forefront as a staff member, unexpected challenges can arise one after another, making it difficult to proceed as planned.

This is because dealing with the problem at hand becomes the top priority, and activities that had been planned in advance often get put off, and as a result, are often not implemented. This tendency is especially strong with web-related things that are not usually done, resulting in things like “I don’t know what to do…oh, I have to do this and that, let’s put it off…” (3 months have passed).

As second-generation managers often say, it is important to build skills and experience before going out into the field. This is because when you are busy in the field, there is little room for new learning. Whenever you start a new business, it will be busier than expected.

This should be taken into full consideration, especially if you are considering opening your own business on a small scale.

Despite my own experience of working for other companies while owning my own business on the side, I still had a hectic time incorporating.

Some insights can be gained by creating a single virtual store.

There is also another important thing to consider. When opening a new business, it is important to look at the business objectively and make various decisions, right? The action of creating a website is very beneficial at that time.

• Need to look at a variety of numbers, including market data and search and advertising related data: forces you to understand the cost of promotion, competition, etc.
• Need to think about the concept, content, and design of your company: deep introspection of your company itself is possible, and you can see what is missing and what needs to be nurtured.
• Need to research the competition: what the competition is focusing on, and from there, you can think about what customers want to know and what is important to them.

What you should not do at this time is “throw the whole thing in”. It is unlikely that the production company or agency is familiar with the local market and your business. And even if they do know them, they will not remain with you.

This is because even if they are told the results, they have not experienced the “process” and cannot put it into their hara. We recommend that you do not throw the whole process to them, but rather work with them on a “tripod” basis.

When you work with us in a thoughtful way, the results can be very different. Specifically, there are many matters that become apparent after the project has begun, but there are also many things that can be predicted in advance.

awareness about six months to a year ago.

It is also important to conduct a 3C analysis and develop a strategy that takes into account market conditions, customer needs, your company’s strategy, and the conditions in the area where you are opening stores. A website is a tool that facilitates the acquisition of this information, and moreover, after its release, it is a point where you can get hints for improvement based on the analytical data.

From this information, we can naturally see what parts of the website are being viewed, where people are coming from, what keywords they are using, and what kind of products and services we should offer, what kind of facilities we should provide, what kind of campaigns we should run, and so on.

As for when to start working on the web, it is advisable to start six months to a year before opening. The process should include forming a website, conducting market research, setting your company’s growth strategy, and thinking about how to approach the exhibitor community.

Rather than leveraging the web, we will make web use a part of our strategy, a winning ploy. This requires early preparation and we strongly recommend starting six months to a year in advance.

We receive many questions about using the web for independent venues and new businesses, but it is important to start using the web even before the business begins and to incorporate it as part of your strategy.

There is no golden pattern for everyone to succeed.

There is no “golden pattern.” It is important to find what works for the area and environment and keep trying it. If you find a company operating with such claims, it is best to avoid them.

For example, there is no guarantee that using a particular platform will always be successful.

If you are in the food and beverage industry, there will always be companies that will recommend platforms like TikTok and Instagram in their sales pitch. But while that may be useful for some businesses, it is not appropriate for all businesses.

In the past, the food and beverage industry has used Instagram with success, but that market is now saturated.

In today’s world where video appears frequently in search results, creating video content is another strategy, but one that is also becoming increasingly competitive.

While there are many success stories on the Internet, not all of them are reproducible. Many examples are published in the media as part of a promotional campaign, and their success may not necessarily be replicable.

Not being good at something is your worst enemy.

Fundamentally, the key is to be able to use the Internet without being bad at it. If you are not good at it, you will not be able to do business today. It will grow where you can overcome your initial difficulties.

On the other hand, if you do not have a person close at hand to request a specific task, or if you need an immediate response, we would be happy to hear from you, such as our company, which provides companionship support.