As a company, we would like to disseminate information on our website and SNS.

I want to start sending out information on my company’s blog, but will it really work?

Yes, the effect is expected to be positive. This is because it adds value to the product or service and increases the sense of trust and familiarity with the company.
Customers tend to think, “I don’t want to ask questions of the buyer, but I want as much information as possible that is relevant to my decision. Therefore, if the information about the service or product is well organized, it is more likely to lead to a purchase. In addition, not only the product or service itself, but also the people who make it, the system, and their thoughts can be added value for the customer. This added value is especially important in industries where there is a lot of competition for similar products.

I don’t know what to write on my blog. Is it OK to post the daily lives of employees, etc.?

It is important to communicate “what customers want to know” rather than “what we want to say. It is a good idea to be aware of content that is related to products and services.
It is not enough to send out everything. Information that is too specialized for the buyer to understand or daily scenes that have nothing to do with the product will not only not be read, but may become noise. For example, “I went on a company trip” is not just a diary, but can become meaningful information for customers if it is connected to the value your company provides, such as “to find better raw materials” or “to visit suppliers who we are always grateful to.

I started a blog, but I am running out of material and have a hard time keeping it going. How can I continue?

Information dissemination is harder than you might imagine. For this reason, we recommend incorporating a “system” into your workflow that automatically collects information.
Unlike personal social networking sites, corporate information dissemination requires confirmation of content and tends to run out of material quickly. Therefore, it is important to create a mechanism for information to gather naturally. For example, we can consider making event reporting a part of the job, incorporating customer surveys and interviews into the service introduction flow, or creating content by transcribing seminars. If the entire company is involved and the work can be structured as “work to be done,” it will be easier to continue.

I have stopped updating the blog I used to write, can I leave it as is?

A blog that has ceased to be updated for a long period of time may instead create a negative impression.
If a customer sees a blog that has ceased to be updated and has become “abandoned,” he or she may have the impression that the blogger has grown tired of it or has become frustrated. The information transmission that you have started for the sake of creating a good image of your company may conversely lead to a negative evaluation. It is very important to continue information dissemination once you have started.

Should we actively use social networking sites as well as blogs to attract customers?

We recommend that you carefully consider the active use of social networking sites, as they are difficult to control and risky.
SNS has aspects that are difficult to control, such as the unintended spread of information and malicious comments. There is also the undeniable possibility that you may be interacting with people you do not necessarily need to interact with in the course of your business. Therefore, it is probably best to operate within a reasonable range, basically limiting notifications to updates to the website. If you really want to make use of this service, we recommend that you consult an experienced person or advisor.

Introduction.

There was a time when a website or homepage was all about “information dissemination! It was a time when words like “Web 2.0” were in vogue. Until then, it was a dream come true to have our own media that someone could come and see.

I believe that “president blogs” were popular for a while in the area of information dissemination. As I recall, it became popular around the time that GMO President Kumagai started it in 2004. There was a time when “president’s blogs” were used by everyone.

So, is information dissemination still important and effective?

The short answer to that is “yes. The more information about a service or product, the more likely it is to lead to a purchase, because customers don’t want to ask questions of the buyer, but they want as much information as possible that is relevant to their decision.

In addition to the product or service itself, the emotional aspects of the product, such as the people who make it, the mechanism, and the thoughts that go into it, add load value to the product.

The perspective of how information can add value is especially important in an industry where there are many strong players dealing with similar products.

However, if not taken care of in advance, it can be counterproductive and not only have no positive marketing impact, but may even have a negative impact.

Conclusion.

We start by thinking that disseminating information is harder than you might imagine. However, it is also true that information adds value to products and services and increases a sense of trust and familiarity with the company.

We would like to ask you to keep going once you have started without unnecessarily spreading information on SNS, etc., on the premise of “delivering the necessary information to the necessary people” as much as possible.

Before you give out information, ask yourself, “What would be the positive impact if I told you?” before putting out information.

However, it is not a matter of “hanging” everything.

• No amount of “details and background information that buyers don’t understand,” such as detailed specifications and specifications, will make sense. This is because they will not call you. Moreover, it may even give the impression of being “unfriendly.
• Everyday scenery that has nothing to do with the product or service is just noise.
  For example, if you say, “I went on a company trip,” and you only include a diary of where you really went, it is just an unimportant story to the buyer.
  Instead, the content should be tied to the product or service being offered, such as “to find better raw materials” or “to visit suppliers who have been a great help to us.

In other words, it is necessary to think, “What kind of information can I provide that will be beneficial to my products and services? In other words, information that is not beneficial to the company’s products and services is unnecessary, as it will only be a distraction.

We recommend that you begin by deciding on the message you want to give to the recipient and what kind of information value you want to add to your product or service. By doing so, it will naturally become clear what information is best sent out, at what timing, and by whom.

This preliminary study and preparation is extremely important.

Information dissemination is “hard work” and should be structured.

Another important thing to remember is that disseminating information is hard work. It is not the same as posting on a social networking service on your personal account.

You need to make sure that the company is okay with it, and there are only so many things you can write about. You may be able to keep up appearances with short sentences and photos on a social networking site (which means you will have to write more often), but a blog is a lot of text.

And the material that you have will run out quickly, except for the material that you have. Then you will try to get others to help you write. However, in many cases, other people tend to be reluctant to help because they are also busy.

As with collecting customer feedback, etc., you should consider that it is five times harder than you think it is.

Accordingly, we recommend that you basically work on the premise of creating a “mechanism for information to appear on its own. For example, if there are events that are held regularly, make sure that reports are written by the people involved.

Include a flow for obtaining questionnaires and interviews that can be opened to the public in the process of introducing the service. If seminars are held, they can be transcribed and used to create reports or excerpts.

It would be so much easier if this could be put into the workflow as a “to do” with the involvement of higher-ups. This is because gathering the materials is the hardest part. I recommend moving in the direction of involving the entire company in making this a structure, a job that needs to be done.

Or, in a more lighthearted direction, there is also this.

Have one person a day present something he or she has noticed at the morning meeting. Then, twice a week, write a blog entry about the company and its people, using one of the findings as a topic.

Or it would be easier to 5 costock the news daily in your own mind and once a week, while watching it, write your thoughts on the topics that caught your attention.

It is hard to delve into one, but easier if you write short comments on three or five.

Once started, it is counterproductive if not continued.

The stock in the head is exhausted within a week or two, and many blogs are created that suddenly stop being updated or have become thin, “abandoned,” if you will.

So what would customers think if they see the blog in this state?

It may be an impression of “Oh, you must have gotten bored…” or “You started anyway but failed…”. In other words, it is clearly a “negative evaluation.

We went to the trouble of disseminating information and trying to create a positive image of the company, but on the contrary, we ended up with a negative evaluation.

Creating a content calendar and more is the next step.

When we talk about putting out content on a regular basis, we tend to say, “Let’s create a content calendar!” but we don’t recommend it at first. But we don’t recommend it at first, because things rarely go according to that schedule.

And if things don’t go as planned, that in itself can be stressful, and you may lose your reputation for failing to meet that schedule. We recommend that you lower the bar and proceed with the project at first. It can lead to internal crippling.

Once the system is in place and you are able to produce somewhat consistently, we recommend that you create a content calendar to prepare seasonal content and stock up on new products and fairs.

It is also important not to keep to yourself as much as possible, and to accumulate small successes.

Social networking is risky.

It is good if you can involve not only your company but also your customers and business partners. This is because buyers are very concerned about “the attitude of the company. It is because, just like people, they predict “the attitude toward them in watching their interaction with someone else.

In this sense, social networking sites that are difficult to control are dangerous. Unlike in real life, there is no shortage of malicious intent, and interacting with people you don’t need to be in contact with in the first place in the course of business is a waste of time and produces no positive results.

Basically, we recommend that you just respond to updates and questions when asked and don’t take on too much. If you really want to try it, we recommend that you either have experience or an advisor at first.

However, as a practical matter, social networking is not recommended because the risks are far greater.

summary

We start by thinking that disseminating information is harder than you might imagine. However, it is also true that information adds value to products and services and increases a sense of trust and familiarity with the company.

We would like to ask you to keep going once you have started without unnecessarily spreading information on SNS, etc., on the premise of “delivering the necessary information to the necessary people” as much as possible.