Is it okay for us amateurs to interfere?

I have no web knowledge. What should I do to get results with my website?

As a “sales professional,” you are responsible for communicating the strengths of your services and customer information to the experts.
As an “in-house sales professional,” it is important for you to proactively provide information about the strengths of your products and services as well as customer information to the experts. The shortcut to success is to “work together and keep your heads on a swivel” by taking advantage of each other’s strengths.

How do I find a reliable web development partner?

Choose a partner with whom you can build an equal relationship, who respects your opinions and offers suggestions as an expert. You should avoid a company that tells you what to do or pushes you to do it.
You should avoid a company that does not offer suggestions at the client’s behest, or conversely, one that imposes its own way of doing things. Ideally, you should choose a partner that respects your business, but at the same time makes appropriate suggestions as a web specialist. The best choice is a company with which you can build a relationship of equals, where you can combine your strengths and create synergy.

I am Nakayama, a representative of Roundup Web Consulting.

Now, when you want to increase the number of inquiries or visits to your website, you often tend to think in one of these two directions.

I’ll manage to do it myself.”
“Let’s go ask a company or expert who can take care of everything for us.”

It is certainly natural to think that since the Internet is not a specialty for me, it should be better left to experts who make a living at it.

However, the web is a great place to get involved, and your involvement has a big impact on results.

If this is something that is out of our control, such as “getting physical therapy” or “having a watch repaired,” then we should leave it to them.

It is often not a good idea to intervene too much. It is better to respond to questions when asked.

However, web utilization is different.

For example, the homepage is the center of web utilization.

It is often said that producing this

“Growing your company’s sales staff online.”

It is.

So what is required of that all-important “sales staff”?

It is,

• To communicate clearly, accurately, and sufficiently about the product, service, or company
• To make customers who need our products and services understand the appeal and value of our products and services, and to encourage them to purchase them.

Things to do.

And to do that, it’s important and essential that we understand your business. We need your input.

They don’t always understand all the way down to business.

However, not a few specialized web companies (web production companies, advertising agencies, etc.) do not understand the history, customers, or local conditions of your industry as a client.

You will find that the service includes correcting reports.

There are so many that just lay out data and don’t know what they are trying to say. This is because they are not from a business perspective. It is because they are just chasing numbers.

If such information were to be ascertained by “leaving everything to us,” it would be necessary to commission a commensurate survey, which would cost hundreds of thousands or millions of yen.

And even if you do conduct a survey, you may not be able to identify strengths of your service that you are not aware of or even aware of.

That’s where you come in.

As the “in-house sales professional” who is closest to the customer and his or her service, you yourself should be unafraid to get actively involved.

Proactively prepare the information that the web specialist company wants to know and communicate it to the specialist company that will represent it on the web.

The shortcut to success is to cooperate with other professionals on an equal footing, working together and keeping our heads on a swivel.

If you’ve experienced “throwing it all away and it didn’t work out,” that’s half your own fault.

It cannot be denied that there are many production companies and agencies with limited sales experience or poor listening skills.

The first step to success is the division of roles between you and the expert.

So, why not just do it all ourselves?

That is not the case either.

For example, when setting up one new street-level store, the interior design, legal procedures, exterior work, and POS system construction would be left to a specialized company.

The same is true for the Web. Website development and marketing strategies require specialized knowledge and work.

This is not to say that they cannot be self-taught, but it is not something that we, as in-house sales professionals, would do.

• As for their own business, they are the main ones.
• Leave it to the experts to figure out how to express it on the web and communicate it to the masses.

This division of roles is the first step toward success.

Surprisingly few partners are willing to share their roles properly.

This is the reason I became independent and started my own company.

I have been in this industry for almost 20 years, including SOHO activities while in school and part-time jobs, and few companies will accept the optimal role assignment.

On the other hand, everything is done in a bad way by everyone. No suggestions, just make it.

This is not expected to bring out the good qualities that you are not aware of or include marketing improvements.

At the other end of the spectrum is a pattern of not listening to opinions and imposing a pattern of loss company methods and practices.

If it succeeds, it is still good, but if it does not, it is often blamed on our side, saying that there was a problem with the project in the first place.

…

The best thing to do is to respect each other and combine our strengths as web experts and business experts to make 1 + 1 = 3, or even 10, etc.