Liked the attitude of listening without pushing for answers.
Mr. Ken Kobori, Director of Kobori Therapy Room, an acupuncture and moxibustion clinic in Seya-ku, Yokohama City
I first became acquainted with Mr. Nakayama at a social gathering at my former job.
I have long wanted to work with you because I like your attitude of being very knowledgeable, listening without forcing answers, and guiding me to choose the correct answer.
I was told in a newsletter, I believe, that he had started his own business, and I immediately asked for a consultation.
The problem of doing things on your own and not being able to get it right.
The first challenge was that “inquiries were not matched to our hospital,” which was the biggest problem.
Although not practiced in our clinic, various consultants entered my industry as well, and catchphrases such as “cure in one session” and “more than 90% are repeat customers” that were not very pleasant to read were scattered all over the websites of many different types of people in my industry.
We have been troubled by the increasing number of inquiries from users who look at various websites and get confused between our hospital and other such hospitals, or think that they are all the same, or that they will be fixed soon. We were troubled by the increasing number of inquiries such as “Can you fix it right away?
We were troubled by the increasing number of misunderstandings and mismatches in needs between those who actually visit our clinic and those who see our website, and first-time patients often come to our clinic with excessive expectations.
I had to fix the website and make sure there were no misunderstandings. I tried to fix the website myself and did a lot of things, but I couldn’t manage to do it all by myself.
The information was too narrowly focused to deliver information to the people who needed it, the information to attract customers was written in a way that led them away from the people who needed it, and even the text that we had written was not read at all because of the poor flow of traffic to the site.
Anyway, I was in trouble. I had attended seminars myself and studied to convey correct information in an easy-to-understand manner to people who matched my hospital, and I was relatively confident in my ability to do so, so I was even more so.
As more and more companies in the industry had their own websites, I began to feel that simply having a website was no longer an advantage, and that it was impossible for me to break free from my amateurish approach to web-related matters.
So I asked Mr. Nakayama, whom I had been interested in for some time, for a consultation.
The good thing about being able to get an immediate response and being able to easily ask questions.
What I liked about it was, again, that I could get a response immediately and that I could easily ask.
I appreciate that the answers come to me via chatwork (an online chat tool), so I can keep a record of them, and furthermore, I don’t feel rushed because I can’t read them like I can with Line or Facebook.
We are able to communicate properly, so we are able to move forward with understanding, and that is very good.
Because there is so much communication, you naturally get to know us and our hospital very well,
The feeling is no longer about outside web consultants or website designers,
It’s like having someone on staff next to you who knows the web and marketing.
I also like the way they use language and are polite and not distant.
As a result, the quality of inquiries increased dramatically, and the probability of receiving a call from a potential match increased by 30% in terms of the total number of inquiries divided by the number of appointments. The retention rate also increased by about 1.5 times.
Much less unnecessary anxiety and less than half the stress related to the Internet.
Also, before the consultation, I thought that everything should be solvable on the website, and I was pushing myself to do something with the website alone, but I was made to realize that what the website can do, I should do offline.
He looks at things from the customer’s point of view, and when I see the balance between what I want to know and what I want to convey through his filter, I realize how I had been writing only what I wanted to say, which is also very important.
What else am I missing? Such needless anxiety has been greatly reduced and stress related to the Internet has been cut by less than half.
In the past, I used to tinker with the website every day like a marathon without a goal, or gather information through e-mail newsletters and seminars, but now consulting alone is enough for me.
Message to everyone
You want someone to consult with about your company’s web presence, but you don’t have the resources to do it on your own. What do I need to do? What do I need to do? This is especially recommended for those who are taking action but not getting results.
Also, if you have been spending quite a bit of money on portal site outbound, PPC advertising, and site maintenance and management before you know it, you are racking up a lot of costs. You can streamline the process and greatly reduce costs.
And I really recommend it to those who have not seen results and do not understand the effects.
Thank you, Mr. Kobori.
Customer: Mr. Ken Kobori, Director of Kobori Therapy Room, an acupuncture and moxibustion clinic in Seya-ku, Yokohama
