Strategic website development

Strategic website development

What you get from our website development services

We work closely with our consultants to create a website that is useful for your business, so you get the know-how on how to create it and how to think about it.”

We’re also involved in the production process as part of a set of consulting services, so it’s a smooth transition for us.”

Your website is your online storefront and office. If properly utilized, it can yield a variety of results, including not only the acquisition of new clients, but also the discovery of former clients, activation of referrals, regular recruitment, brand building, and more.

However, in many cases, especially for small and medium-sized businesses (SMB), it does not work out well, and they are left with only production costs and no results, or they are left in a state of disrepair and rather negative effects.

The following are the actual results of the survey.

nazekatusyou

What the survey results show is that “the project has failed to grow successfully after delivery and has been aborted.

In other words, it is a prerequisite to create a website with a strategy in mind in the first place, but even more than that, it is very important to continue to nurture it. This is also true in my firsthand experience.

Specifically, there are three key points

  1. Strategically create the concept, content, and design of your website
  2. Take stock of your business and make sure that the content is soulful rather than stand-up language.
  3. Continue to run a proper cycle of operational improvement after release.

Based on our experience in helping more than 650 small and medium-sized businesses, our service is characterized by proper pressure point production and follow-up.

Delivery is not the end, it’s the start.”

It is.

All responsibilities will be handled by Representative Director Nakayama. Please also listen to our free webinars and audio podcasts. We will make proposals and production based on these know-how.

Cost of Service

The cost will vary depending on the scale of the site and the functions you wish to add. Please feel free to contact us for a general reference price. There is no charge for this service.

Recently, there are an increasing number of companies that offer very low production costs. However, in order to guarantee quality, we only accept “fair prices” that are necessary to achieve the results we are looking for.

No matter how cheap the price is, it is meaningless if it does not produce results. We hope you understand this.

Approximate production cost

*All of the above includes the cost of one month’s consulting plan (effectively 150,000 yen free of charge incidental to the plan).

プラン名費用相場制作内容
Wordpressセミオリジナルデザイン50万円程度からご相談Webマーケティング戦略立案、リリース後の行動計画策定、コンテンツ提案、SEO ,
Wordpressによるセミオリジナルデザイン(弊社お勧めのテンプレートを元にロゴやカラーなどをカスタマイズした物)コンテンツ原稿は弊社と御社で分担作成。様々な機能に対応。フォローコンサル1ヶ月付属
Wordpressオリジナルプラン100万円程度からご相談※スタンダードプランにおいてデザインを完全オリジナルにしたもの
カスタムプランご相談スマホ対応のみ、採用サイトのみなどから、さまざまなサイト(多言語サイト、社内サイト、教育サイトなど)幅広く対応しています。
ECプランご相談既存のエンハンスメントから、新規立ち上げまで対応しています。まずは行いたいことなをご相談の上、御見積や作業分担などを決めさせていただきます。

Basically, it is a case-by-case basis, and we would be happy to suggest how much we can do within your budget. If you are interested, please contact us. We will not make a sales pitch.

Monthly fee paid by the customer

  • Basically, we do not charge any special management fees for servers, etc.
  • Server fees generally cost 1,000-4,000 yen per year (depending on the type) for a domain. The cost of a rental server is about ³,000 per month for Xserver, which we recommend. We recommend you to create as many email addresses as you want for free.

Examples of production (partial)

Standard features of the website to be produced

We create websites based on either Wix, which is easy to update and manage on the Internet, or WordPress, which is the world’s most popular website and is also widely used in Japan. WordPress in particular is the most cost-effective tool, as it can be easily extended with plug-ins for complex functions.

The main functions are listed below. Various other functions can be added. Please feel free to contact us for more information.

  • Enables users to add, edit and create pages just like a word processor (please contact us if you would like to experience this in advance).
  • Sidebars can be freely added and edited (menus, images, etc.)
  • Easy to install social posts and buttons
  • Mobile and tablet standard support (responsive design)
  • Easy internal SEO setting function, automatic XML sitemap generation function
  • Easy embedding of YouTube and Vimeo videos
  • Podcast distribution function (*Not available in Wix)
  • Google Maps embedding function
  • Password-protected page creation and member page creation functions
  • Unlimited slider image slide video creation function, lightbox function
  • Unlimited forms can be created
  • Simple image editing functions (cropping, flipping, size adjustment, etc.) (*Some functions are not available in Wix)
  • One internal blog standard

Support for opening an online store

We also support the launch of online stores. We can either enhance your current tools as they are, or start by creating a system and selecting the right tools for your new shop.

For new selections, we can handle everything from Shopify, Base, etc. to mall systems such as Rakuten and Amazon. Please contact us for more information.

Leave server support to us!

Due to the contract with the production company, the current server must be cancelled. In many cases, the server is too expensive and the client wants to terminate the contract.

However, it is also very technical and difficult. Failure to do so can result in a website that is no longer viewable, or in emails becoming inaccessible. This can lead to major business problems.

Rest assured that we have made smooth transfers from all major services.

We will also move so that there is no negative impact onSEO, etc., or so that any negative impact can be counteracted as much as possible at this time.

The cost is free with production.

  • Can liaise with server company on behalf of the client, work on behalf of the client (only at the time of production)
  • Smooth transfer and addition of domains, email addresses, etc. and distribution of email account information
  • Moving plan with minimal SEO negatives
  • Support for additional SSL configuration (actual cost of certificate)

If you do not have a specific server company in mind, we recommend the X10 plan of X server (Xserver). The initial cost is 3,000 yen and the monthly fee is only 1,500 yen, but the speed and features are excellent.

Flow of website creation and follow-up

First, our Web consultants, who have experience working with over 650 companies, will analyze your customers, competitors, and your company to determine “how to fight,” “what to promote as your strengths,” and “what kind of content is necessary,” and formulate a policy.

  • Proposal to be contributed to the document and the data and materials used in its preparation.
  • Video recording and sending of proposal presentation (can be viewed as many times as desired)

 

Routine communication will be via online chat, which will be available daily, except at important points such as before delivery or kickoff. Communicate via video conferencing. Meetings and chats are kept for later use, so you can keep your company’s knowledge of production intentions and flow, etc. for future reference.

Specific Flow

  1. Confirmation of requests, signing of contracts, creation of contact points
    1. Execution of outsourcing agreements and NDAs (*Online execution and stamp-less execution by document and CloudSign are also supported)
    2. Fill out initial hearing (hearing sheet)
  2. Greetings and Kick-off Meeting
    1. Discuss detailed concerns and how to proceed according to your company’s needs via videoconference.
    2. Confirmation of the production budget and the budget for the rest of the year, which is a prerequisite for the annual plan
    3. Confirmation of the content of the hearing sheet and additional questions
  3. Initial Proposal
    1. Provide general direction for marketing and business analysis
    2. Based on this information, a meeting is held to discuss the results.
    3. Repeat until coherent
  4. Determination of final preparation specifications and deliverables
    1. Submission and agreement on overall web strategy proposal
    2. Submission and agreement of website production specifications
  5. manufacturing process
    1. concept is our initiative
    2. Design is our initiative
    3. Content is created jointly by your company and ours (in order to value the voices of real people in the field)
  6. production release
  7. Web consulting support and operation method support for one month after release
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  • これまで色んな方にお世話になってきましたが、今後も続けてお願いしたいと思える方は中山さんが初めてでした。仕事は丁寧ですし、対応も早く、こちらが言わんとしていることを言葉足らずでも理解し仕事を進めてくださいます。アドバイスも的確で本当に頼りになります。今後のビジネスをお考えの方も、継続してビジネスをされていてコンサルを探されている方もぜひ一度コンタクトを取って見てください。引き続きよろしくお願いいたします
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中小企業専門WEBマーケティング支援会社・ラウンドナップWebコンサルティング(Roundup Inc.)