It has been a long time since people said “email is dead,” but email is still as effective as ever in marketing. We will support you in creating a system from the initial list to the delivery method. Also, don’t overlook LINE.
Points to utilize e-mail and LINE
Marketing is roughly divided into the following steps: “attracting customers,” “following up with potential customers,” “making the first sale,” and “becoming a customer/fan.
The most useful tools for the “prospect follow-up” stage, in which you need to regularly provide information to the prospect to nurture interest and trust, are emails and LINE lines that you can push from here.
Basically, content that is wait-and-see type, and phone calls and video conferences that suddenly close the distance are not suitable for prospect follow-up.
Email, which has a moderate distance and is commonly used especially in B2B, is an information transmission medium worth utilizing.
Also, in B2C, the use of official LINE accounts should not be overlooked. Although there is little information that can be taken, the open rate is quite high.
Our services are especially appreciated by
- The website is accessed, but it does not lead to a response.
- Due to the nature of the products we handle, it is difficult to get them to make a decision right away, and we are wondering how we can connect the dots.
- I want to build a list of potential customers, but I don’t know how to do it.
- I don’t have a clear image of how to utilize e-mail.
- Currently sending out an email newsletter, but not getting much response
Is this the type of business that can utilize e-mail newsletters in the first place? If so, how can we gather subscribers? What kind of content should we distribute, and should we use distribution tools? We will support the introduction and improvement based on our experience of more than 10 years of in-house distribution.
We also provide support for the entire process of using an official LINE account, from start-up to distribution, setting up step-by-step distribution, and more.
Our goal is for our clients to eventually become self-driven and self-manufactured.
As a service provider, it is better to have a long-term contract with us. However, we would rather have you accumulate know-how and develop human resources while making improvements together, and achieve self-direction and self-manufacturing.
We provide services in this direction, based on our desire to “reduce to zero the number of companies in Japan that fail to utilize the Web.
Costs and Services
If you would like support in utilizing the e-mail magazine, we offer it as part of our “Ongoing Web Consulting Service”. Please contact us as a consulting contract.
If you want to utilize e-mail newsletters, it is essential to have a website. It is also possible to strengthen the contents of your website through secondary use of back numbers.
In this way, since e-mail utilization and e-mail marketing do not end with distribution, we ask you to sign up for our ongoing web consulting service and proceed with SNS as one of the most important issues, including other matters.
→Details of Ongoing Web Consulting Service
Please also see the webinar as a criterion
We also provide our know-how on social networking through videos and podcasts. Please take a look at our videos and podcasts to determine if we would be a good fit as your right-hand man.
Frequently Asked Questions
Is a distribution tool required?
We do not recommend sending out messages from general e-mail software due to the high risk involved. There have been many incidents, including those not discussed above, of information being leaked because it was put in TO when it should have been put in BCC, or being sent to people it should not have been sent to.
In addition, as the volume increases, mass distribution of e-mails from ordinary PCs may be rejected by the provider’s mail server side. (e.g., being infected with a virus and mistaken for sending spam)
And, most importantly, the inability to measure effectiveness. Mail magazines need to measure open rates and click-through rates of links in emails, etc., and improve them to get people to read more, move more, etc. To do that, you need to use email distribution tools + email marketing tools.
To do this, you need an e-mail delivery tool + HTML e-mail. We can provide you with a variety of tools, both domestic and international, and we recommend that you choose one of them.
I don't have a distribution list, can I buy one?
We do not recommend purchasing lists. There are many reasons for this, such as “a large number of emails have already been sent and are likely to be rejected,” “many email addresses are already dead or no one reads them, so the actual reach rate is usually low,” and “they will be put into spam and your domain reputation will suffer.
In my experience, the best results I have seen with purchased lists have been in the early 2000’s at best. Most of the lists sold today are either collections of representative addresses on the Internet, or are compilations of addresses of subscribers to sweepstakes sites, etc., and are not useful for business.
Instead, we strongly recommend that you use data obtained with proper authorization, such as business card data from within your company, and that you carefully develop a system by preparing a free product that will allow you to collect e-mail addresses on the Web.
