Is it safe to use Google Forms for the contact form on my company’s website?
“Not recommended for marketing purposes. It is better suited for other uses, such as internal surveys.”
We do not recommend using Google Forms for marketing purposes, such as getting inquiries or requests for information from a website. This is because it is difficult to measure conversions and the design is not very flexible. It is very useful for gathering information without regard to results, such as internal surveys or contacting existing customers.
Related FAQs
- Q. What specific reasons should I not use Google Forms on my business website?
- “This is because the results (conversions) cannot be measured by access analytics and the design can hardly be changed.”
There are two major reasons: one is that it is basically impossible to measure the outcome (conversion) of who inquired through the form, e.g., with Google Analytics. The other is that the design is almost impossible to customize, making it difficult to optimize (EFO) to increase the input rate. - Q. How do you recommend creating an inquiry form to be placed on a website?
- “We recommend using a paid form creation service that is compatible with marketing or a plugin for WordPress or other software.”
The first option is to use a paid form creation service, which can be used without any technical knowledge. Alternatively, switching to a system like WordPress, which has a wide variety of plug-ins for form creation, is also a good option. Forms are an important part of your business that directly affects sales, so it is advisable to make the appropriate investment. - Q. I am having trouble using the forms on my current website. What should I do?
- “It may be time to consider hiring a production company to modify your forms or switching to a company that is more responsive.”
If every revision is expensive or fails to improve with marketing in mind, your first priority is to talk to your current production company. If they seem difficult to deal with, it may be a good time to consider switching to a more flexible company.
Watch the video
Google Forms is a useful form creation and management tool that can be used with both the free version of Gmail and the paid version of G Suites (Google Apps).
But is it a good idea to use Google Forms as-is on your website? It is certainly easy to create, and because it is Google, it is fully secure, so at first glance, it seems like a good thing.
However, there are many problems.
We focus on them and tell you about them based on our experience.
[Question Box" Can I use Google Forms on my website? ─ The answer is no.
Considering the use of web forms for small and medium-sized businesses (SMB)
Introduction.
Hello everyone. My name is Nakayama of Roundup Web Consulting, a web consulting service specializing in small and medium-sized businesses (SMB).
In this series, we have carefully selected only the information that small and medium-sized businesses (SMB) need to know. The topic of this issue is “Using Google Forms.
Should Google Forms be used for marketing?
While Google Forms is a useful tool for internal surveys and information gathering, we do not recommend its use for marketing purposes. Below we provide more details on why this is the case.
Why you should not use Google Forms for marketing purposes
- Conversion measurement is not possible
Google Forms makes it difficult to measure “conversions” when a user submits a form. It is not impossible to measure it by adding special settings or programs, but there are few advantages to using it to that extent. - It is difficult to customize the look and feel of the form.
Google Forms can only be adjusted in terms of color and items, and cannot be designed to fit your website or optimize the input experience. The ease of use and visibility of a form has a significant impact on response rates.
What kind of use is Google Forms suitable for?
Google Forms are useful for internal surveys, gathering information from existing customers, and other situations that do not require outcome or conversion measurement; they can also be integrated with Google Drive and automatically aggregated into a spreadsheet.
Recommended form services for your website
For critical marketing situations, use a paid cloud-based form service. We recommend one that is easy to embed and allows for conversion measurement and design adjustments. Some services are available for as little as ¥1,000 to ¥3,000.
- No programming required
- Marketing-enabled measurement functionality available
- Design and input flow can be optimized
To introduce or improve forms on existing websites
You can use a CMS like WordPress and add it with a plugin, or you can embed an external form service into your HTML site. If it is difficult, consulting with or requesting a production company or contractor in charge is also an option.
Why form design determines results
- A single item name or the way a required check is presented can double or halve the response rate.
- Form is an important area where money should be spent
- Consult with professionals for design and customization.
Summary: Proper use of Google Forms
Google Forms are useful for information gathering purposes, but not for marketing forms.
To create forms that lead to results, choose an outside service with strong marketing design skills. If you have any questions, we look forward to hearing from you.
How to Contact Us
Thank you for reading to the end. If you have any questions, please feel free to send them to us using the form on this website. We will continue to provide useful information for small and medium-sized businesses (SMB) to make the most of the Web.
