People who are thinking about “using the Web for business and commerce” have a variety of problems. Therefore, we have written general answers to some of the most common ones.
If you see the four below and think they apply to you, please continue reading.
Examples of common “problems
- [Company level] Knowing it should be done, but hesitant to do it.
- [Company level] I am self-taught, but I am not confident and would like to make more use of it.
- [Company Level] We want to grow the company as a whole through the people we place, what is the most efficient way to do this?
- [Level] I want to grow as a human resource and learn know-how that is not just theoretical.
I know I should do it, but I don’t know what to do…
Although mainly B2B, I’ve heard that my industry gets a lot of orders for small parts from their website. Apparently, there are people who search for them by model number…
And, using this as a starting point, they have been able to receive large orders. We would love to do it, but we don’t know where to start, we’ve always been hesitant, and we’re not sure what to do…
Answer: I understand that you have a variety of concerns. So, it is essential to take the first small step!
In these cases, the most important reason is that they are thinking too many things and are unable to move forward.
In many cases, the corporate culture is such that “We are busy and don’t have time for the Web! In many cases, this is compounded by a corporate culture that says, “We are just too busy to spend time on the Web!
Either way, it is important to “make a minimal start and first achieve results, even if only in small amounts. If you do this, the way people look at you will change.
It is very difficult to achieve great results right from the start. This is because the cooperation of the entire enterprise is essential to success.
To collect customer feedback, to do photos and interviews inside the company, to get the budget turned around… you have to be recognized first.
So, how and where should we start? Among the 400 small and medium-sized businesses (SMB), there are actually not a few such cases. Based on our experience, we will share our balanced approach, mainly through daily online consultations.
The advantage of the manufacturing industry is that, depending on the products handled, the unit price per order is high, so it is often possible to recover several months’ worth of consulting costs from a single order.
I am self-taught, but I am not confident and want to make more use of it.
I introduced a website three years ago, thinking that customers would gradually start coming through the channel of the Internet. I can update it somewhat myself, and the phone rings once or twice a month.
However, it seems that there are other places that are getting more clients, and the number of clients we are getting from search engines is not growing very fast. I want to make it better, but where do I start?
Your answer: First, analyze what you have done so far. Then, restructure your marketing.
You set up your own website early on, and it has actually led to inquiries. If you were able to do that on your own, I think you must have a lot of sense. It is a world in which it is not uncommon for people to go quiet.
So, first of all, for those who inquired from the website that is now coming to us and signed a contract, we asked, “Why did you choose our firm instead of others?” What was the deciding factor in the end?” This is the most effective way to find out. This question is very effective, so please use it.
Perhaps you will get an answer that you never expected. Then, based on that, write clearly on the top page where we are strong compared to our competitors. That alone should change the response.
After that, we recommend that you create a flow (logic) for your web strategy based on the information you have obtained so far in your operations and in the actual real world.
We can also help you with marketing logic, including the real world. Please feel free to contact us. We are sure you will also find our free guidebook useful.
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We want to grow the entire company through the people we place, what is the most efficient way to do this?
System companies inevitably have a subcontracting structure. We would like to take orders directly here. I think it would be good to build relationships directly with customers, with a focus on the website.
Therefore, we put a young person with sales experience in charge of the Web site, although it is a dual role. We would like to have her work mainly with the company to improve her skills while also increasing the company’s sales and accumulating know-how. However, we can’t just send her to books and seminars…is there a better way?
Answer: First, discuss and determine the one-year objectives with the individual, and then break them down into detailed tasks with support.
When properly staffed, information is consolidated, making it easier for companies to accumulate know-how. So, with the person in question and the expert, try to set goals for the year ahead. It should be realistic. Also, make them measurable.
Then, based on that, with the advice of the experts, how it can be achieved is put into monthly or quarterly tasks. It is effective to hold MTGs while monitoring the progress of their accomplishment, and to follow the PDCA cycle.
Also, you can’t do everything from the beginning. If you are doing design, HTML, SEO, PPC, social, etc…, it is easy for those who chase two hares to end up with one hare.
If you do not consider your company’s business and work with a web consultant to prioritize and decide what is efficient, both the person in charge and upper management will very often have a hard time.
We recommend that you consider bringing in someone with expertise.
I want to grow more as a human resource, and learn know-how that is not just theoretical.
I was appointed as a webmaster in my company. I have always had an interest in this field, and I would like to use this as a base to acquire skills, even though it is not a job in hand. For this purpose, I want to absorb knowledge and try out more and more, and grow both myself and the company.
However, although there is a lot of information available on the Internet and at seminars, it does not lead to actual action.
When I actually start working, I hit all kinds of problems, obstacles, and lack of skills, and if I don’t do anything about it, I’ll end up complacent and unable to produce results. I wonder if there is any way to get out of this bad spiral…
Your answer: the information in seminars and on the internet is sometimes successful under a generalized and hidden background, so we need to take one more step to put it into practice!
It is a wonderful way of thinking and motivation. I am very grateful that more people like this will accelerate web marketing in Japan.
As you said yourself, “seminars” and “educational materials” are only as good as what you read or receive afterwards.
Knowledge and know-how are generalized to be useful to many different people. But that means, conversely, that “its true value cannot be realized unless it is customized to fit your industry and situation.
We often extract the essence and essence of such know-how and give advice to your company, saying, “Your company is in such-and-such a situation, so you should apply this case in such-and-such a way.
Sometimes people say, “Isn’t it rude to bring examples from other consultants…”. We appreciate the sentiment, but there is no problem at all. By all means, please bring them.
At the end.
So far, we have introduced four examples of the most common cases.
I am sure you have many other concerns and hopes in addition to these. Roundup Web Consulting is,
I (Nakayama) don’t need to be evaluated, as long as everyone in charge is evaluated. I will do my best to help them achieve results.
This is a service that we are proud to offer. We look forward to serving you.
