We would like to understand the trade area, but there are limitations in real life. Is there any way to do this on the web? We would like to know as accurately as possible…
In a trade area analysis, it may be of interest to know to what extent the trade area is at any given point in time. However, it is difficult to obtain detailed data just because it is on the Web.
GPS and other data cannot be used for privacy reasons without explicit permission. It is best to assume that it is not possible to know where a person lives.
Related FAQs
- Can I use website data to analyze exactly where my customers live or how people move around your store?
- From the standpoint of privacy protection, it is not possible to identify an individual’s address or area of activity. People tend to think, “This is the age of smartphones, and there are tools in the Web world that can accurately determine business areas…” However, we recommend that you assume that there are strict restrictions on privacy, and that you cannot know who comes from where, etc.
If we could do that, we would know where you live and what you do just by visiting that store. You can do things passively, such as advertising only within a certain geographic area, rather than knowing the customer’s area, but please consider that it is impossible to focus on each individual and get information about them. - Are there any useful free tools for trade area analysis on the Web?
- RESAS” and “e-Stat” provided by the government are useful. Statistical data can be viewed on a map. Although you cannot directly analyze the trade area of each individual, the Web is a strong point in terms of viewing and analyzing statistical data. Tools such as the government-provided Regional Economic Analysis System (RESAS) and e-Stat, a government statistics service, are useful: RESAS allows you to view census and other data in broad strokes, while e-Stat’s JSTAT MAP allows you to specify areas on a map and extract demographic data in detail. The e-Stat “JSTAT MAP” tool can be used to extract demographic data.
The Web is strictly limited in terms of privacy.
People tend to think, “In the age of smartphones, don’t we have tools in the Web world that can accurately determine the trade area?”… However, privacy is severely restricted, and it is impossible to know who came from where, etc.
You can do things passively, such as advertising only within a certain geographic area, rather than knowing the customer’s geographic area, but please consider that it is impossible to focus on each individual and get information from them.
If they could do that, they would know where you live and what you do just by visiting that store. That would be a bad idea.
One of the most useful features of the Web is the availability of tools for viewing national data, such as the Regional Economic Analysis System (RESAS), in an easy-to-understand manner.
Regional Economic Analysis System (RESAS) https://resas.go.jp/
RESAS is a tool provided by the Ministry of Economy, Trade and Industry (METI) and the Cabinet Secretariat (Secretariat of the Headquarters for the Creation of New Towns, People, and Jobs) that allows you to view a wide range of data, including census and demographic surveys, in broad terms.
Government statistics are also available through the e-Stat system.
https://www.e-stat.go.jp/
While the RESAS data mentioned earlier was rather rough, e-Stat provides a system called JSTAT MAP, which allows you to view statistical GIS on a map in an easy-to-understand manner, You can specify an area in detail on Google Maps and extract a variety of data, including demographic and census data.
It is very useful and we encourage you to use it.
The strength of the Internet is the availability of such useful tools.
While it cannot directly analyze individual trade areas, it is a powerful tool for viewing statistical data or aggregating and analyzing collected data. We encourage you to try using RESAS and e-Stat.
