What is the need and benefit of creating a website?

Should small and medium-sized businesses(SMB) like ours have a website?

This is necessary to prevent lost opportunities where the company is not present on the Internet and is not considered by the customer.
Today, everyone, regardless of age, uses the Internet to gather information. Without a website, a company is considered “not online,” and is likely to be excluded from consideration by customers looking for new business partners. Especially in business-to-business transactions, companies without a website are often excluded from proposals. We recommend creating a website to prevent lost opportunities.

What’s the point if it’s not a great website? We can’t spend much on it.

You don’t necessarily need a fancy website. A website of the appropriate size for the company’s objectives and situation will suffice.
The size and design of the website will be determined by the “objective” of what you want to do and the “situation” of the competition and business area. It is important to create an appropriate website that suits your company rather than investing more than necessary. In many cases, mobile compatibility and ease of use are sufficient, so beware of dubious sales talk.

What are the specific benefits of having a website?

Many benefits can be expected, such as expanding online visibility, building relationships with customers, and recruiting at low cost.
In addition to expanding recognition and attracting potential customers from online searches, you can convey the company’s background and personality to form a sense of security. It is also possible to distribute information at low cost and reduce recruitment costs through job pages. In business-to-business transactions, it can be used as reference information when determining the direction of a business by understanding the needs of customers based on their access to the site.

I am Nakayama, representative of Roundup Web Consulting.

It costs a lot of money to create a website, and even after it is created, it must be managed and operated.

Therefore, you may think, “Sure, everyone has them, but do we need them?

However, think of not having a website as, in other words, ” your company does not exist on the Internet.

The Internet is now the main means of gathering information used by buyers when they want to find a new business partner, hire a different company than the one they have now, or find a store in their neighborhood because they have moved.

As a result of the increasing penetration of smartphones, from the elderly to the young, the Internet has become the property of an entire generation. It is no longer just for the young.

Especially in business-to-business (B2B) transactions, the person in charge of the other party will create materials for internal proposals, and a company without a website will almost certainly be considered out of scope.

In other words, in terms of marketing and sales, we recommend that you take for granted that you have it and that it is properly maintained.

However, not everyone needs to have opulent HP

However, this does not mean that a small company must have a beautifully designed website with many pages, frequently updated with new information, and full of movement, just like a large company.

The volume of the website and the design of the website are just “results” derived from the “objective” and the “situation”.

What do you want to do with your website? How many companies around you are using it? Is the business area heavily populated? What are your customers’ needs? What are the needs of your customers, and how much can you spend per customer to attract them? What is the “situation”?

After sorting this out, we recommend the concept of creating an appropriately sized website. In extreme cases, a community-based supermarket, for example, may not need a 10-page website.

Instead of investing more than necessary in the HP, it would be better to spend more money on how to link it with flyers, create a system to distribute information via LINE@, diversify payment methods, and raise the level of POP design.

It is bad enough that there is no HP, but the size is sufficient for our purposes. There is no standard that says it is time for a renewal because it is ● years old. In many cases, as long as it is mobile-compatible and easy to use, it is sufficient.

Please be careful not to be put on the sales talk of a suspicious production company.

So again, what are the advantages of a website?

It depends on the type of industry and type of business,

• “Expanding awareness and attracting potential customers through online exposure.”
• “We want to create a sense of security by letting people know the background and human touch of the company and the stores themselves, which is something you can’t get just by going to the stores.”
• Low-cost distribution of information via email or messenger.”
• “With a job page and proper SEO, you can hire year round for almost zero cost.”

If B2B, in addition

• “By providing information ahead of time to make it easier for companies under consideration to prepare proposals, we reduce the burden on staff and make it easier for proposals to be made.”
• By looking at the access status, we can derive what there is a need for and other information, which can then be used as reference information when deciding on the direction of the business or when going on sales trips.”

and others will also be significant.

There are also avenues where we can use various technologies to gain deeper insights and provide detailed follow-up to our customers.

We encourage you to take the first step and slowly increase what you can do, without being afraid of being bad at it.