Efficiency can also be improved: by being exposed to the Web a lot, you will increase your reception sensitivity to different tools and services. Therefore, you will be able to make use of them to produce beneficial effects for your company. However, it is important to examine the tools and services in light of your own business operations, because you are likely to fail if you use them with an easy approach, such as “everyone is using them on social networking sites, so let’s use them.
Nowadays,there are a variety of excellent tools available for as little as several hundred or several thousand yen per month, including sales support, list management, web marketing tools, internal systems (groupware such as e-mail and bulletin boards), fax systems, video conferencing systems, etc…
For the Web, we also have a variety of tools that can be used for sales promotion activities. Tools for small and medium-sized businesses are also becoming available to reduce wasteful sales promotion activities, to make efficient rounds to customers, and to include in proposal materials a rough understanding of what customers are likely to be interested in in advance.
In many cases, communication systems can also be improved at the same time through the use of the Web. For example, if you have not been able to casually share information with other departments across the board, creating a web site can help create a link that leads to periodic meetings to exchange opinions, or customer feedback can be shared with the entire company through the web site, which can increase staff motivation.
However, it is important to be careful to choose the right tool for you.
If you choose a tool that does not fit your needs based on vague criteria such as “because it is famous,” “because I was approached by a sales representative,” or “because other companies are using it,” you will make a mistake.
We have a large stock of tools that are easy for small and medium-sized businesses (SMB) to use, and we can support you from the selection process.
