Even if you are not directly in the Web or IT business, you may be consulted by customers about the Web or IT. In fact, this is very dangerous. You may take it on the assumption that you can work it out, and the customer representative may make suggestions based on information he or she has researched on the Internet, which may cause problems with incorrect information. This should be done with caution.
This is what has occurred in not a few cases. When a customer asks for advice, “Let’s do something about it!” but the information on the Internet is often “case-by-case,” “personal opinion,” “old information that doesn’t work now,” or “wrong to begin with.
This is especially true for SEO, listing ads, and social.
This can damage your customers in the worst case scenario. Before this happens, we recommend that you create a system to manage the risk by having an expert check it every time.
In fact, there are cases where SEO in particular gathers “information that seems to be well received by customers” and takes it as a souvenir without examining it. However, these days, stories around the Web are “plain” and “magic tricks don’t work,” so it is better to be suspicious of any information that looks good.
When a customer asks you a question, it is better to take the question home and examine it for your next souvenir rather than answering it on the spot, which is good for building relationships and gaining trust. It is better to create a system to examine the information internally, build a knowledge base within the company, and forbid sales staff to do this on their own for a while.
