What are the dangers of throwing an outside company at it?

What is the difference between a web consulting company and a production company or an advertising agency?

They often claim to offer a wide range of proposals, but they may not be substantially different from a good production company or advertising agency.
The “extensive proposal” and “delivering results” are things that good production companies and agencies do, too. What is important is that the person in charge understands your business and can talk business with you, not just technical web talk. It is important to find out if they are not biased toward a particular solution and can make the best proposal for your situation.

What kind of partner should I choose to avoid failure in web marketing?

It is important to select a partner who will accompany you to the resolution of issues, whose staff has practical experience, and with whom you can easily consult.
It is important to select a partner that (1) will work with you to resolve issues, (2) has extensive practical experience and is hands-on, and (3) you can easily consult with them via chat, etc. at any time. Choose a company that has a “fight with you” attitude, rather than making you dependent on them, so that your company’s know-how remains with them and they can help you run on your own.

I would like to consult with a web specialist, but if we have a meeting once a month or something, I’m worried about sudden problems…

Issues and questions arise daily, so make sure there is a communication system in place that can be easily consulted at any time.
The Web world changes rapidly and problems arise daily. A regular meeting once a month may not be enough to deal with them. By choosing a partner with whom you can consult in a timely manner using chat tools and other tools, you can eliminate concerns and speed up measures. It is ideal if you can proceed as if you were having a conversation next to each other.

As a business, dependence on other companies should be avoided as much as possible!

Companies that offer to “throw everything at us,” such as “Let us create, propose, and improve your website! We ‘ll create, propose, and improve your website for you with minimal effort. At first glance, this seems like a good idea. It is, in other words, a low-risk investment.

However, from a managerial, medium- to long-term perspective, it is not recommended. Because

• No know-how remains in the company.
• The business (business model) would be dependent on that company.

From.

The latter is particularly dangerous.

If you have come to depend on that company for most of your sales, if that company says, “Starting next month, we’re going to double our prices! Can you say no?

If you refuse, sales will drop dramatically. What if we have no choice but to continue?

It is scary to be dependent on other companies. You will suffer the same pain of dependence as so-called subcontractors and sub-subcontractors.

Various companies are struggling in the fiercely competitive web industry.

It is a fact that some of these companies are actually nothing more than a complete Web marketing agency, but they present themselves as consultants in order to retain customers, and as a result, make your company dependent on them.

We recommend that you aim to be in a position to switch to another company at any time

Essentially, we should gather know-how in-house, develop human resources, and keep in touch with specialized companies in a state where we are ready to switch to other companies at any time. That is what we should aim for.

The best way to improve your business is to improve yourself and your marketing system.

We hope that you will manage your business with an eye to the future, even to the point of business succession.

Web consulting companies can help…?

There are many services named web consulting. What are the differences?

For example, it is easy to understand if you search for “web consulting company” or “web consultant”. The differences from general web production companies and advertising agencies are usually

• Make suggestions from a wide range of sources, don’t just build it and be done with it.
• We will create and implement a strategy based on your business through a series of MTGs in the process of creation.
• The goal is to achieve results.

Such as.

But these are things that a proper production company or advertising agency would actually do, even if they are not a consulting firm. And when we talk to people who contact us, once they meet with the person in charge,

• We couldn’t talk business at all, we ended up talking about web technology.
• They didn’t know much about the business to begin with, they didn’t seem to have any experience.
• When we asked questions, the methods already proposed were only specific ones, and we didn’t feel like we were choosing the best one from a business perspective to fit our company’s situation.

So, it has happened that you have consulted us because of your anxiety.

Aim to absorb the know-how and processes together!

A common analogy is “they don’t catch the fish, they teach you how to fish.

And this is our motto: “When the fish stop catching, they will take us to a level where we can come up with new ways to catch them.

For example, in the case of our service

• By working together to improve the pages of the site, I learned how to get inside the heads of the visitors and also how to think about the structure of the landing page, which enabled me to achieve results on my own.
• By working together to create content to attract more customers on the Web, we were able to create content for regular information dissemination and branding within the company.
• By learning how to place orders with web production companies and how to take a “marketing perspective” on deliverables, we have been able to get better deliverables from our clients.
• Having acquired correct SEO knowledge, they are now able to give correct information to clients when they are asked questions about SEO. As a result, the number of orders received has increased, and the number of complaints has greatly decreased compared to the days when I was just saying the wrong thing at random.

and other changes to our consulting members as we solve problems.

For this reason, we are very happy about the “graduation”. We even send them little gifts.

You should not “sit on the sidelines” or “create your own problems” to show the value of your existence. That is just “parasitism” on the part of the consultants.

If you choose a partner on that basis, please keep this in mind!

1. choose a company that is willing to work with you until a solution is reached.

A website is only as good as the time it is created, and it is important to continue to improve it repeatedly. Therefore, the company you partner with must be able to solve the issues and find the problems before you.

Just finding a problem, throwing a task at it, and saying goodbye will not get you results. Please find a company that will work with you to actually produce results.

Another important thing is the attitude of involving everyone in solving problems. We do not want to make people dependent on us, and we do not want to hide our know-how, but rather to preserve it.

We provide a variety of know-how and arrangements to help everyone achieve their goals. This will not only help you achieve your goals in the short term, but will also leave you with the know-how and intellectual assets of the company. If you don’t choose a company that has this kind of commitment, you will be stuck in a piggyback ride for the rest of your life. That would be meaningless.

2. the key point is whether or not the person in charge has practical experience himself/herself

It is also better if the person in charge can be hands-on himself if he wants to.

For example, when improving a landing page, which of the following would speed up the improvement cycle (PDCA cycle)?

• The partners themselves will create the design, discuss it with you, and then the consultants will support you in ordering production and setting up the various advertisements.
• The partner gives major advice, you place an order with a production company based on that advice, the consultant reviews and evaluates the returned product… and repeat.

It is the former.

So, “design,” “writing,” “site production skills (HTML, CSS, JavaScript, software usage),” “proper knowledge of SEO and how to use the tools,” “how to read access analysis,” “effective use of social media,” “knowledge and management of listing and SNS-based advertising experience,” and “how to use video” are important to have an all-around grasp of the subject.

Consultants are more like generalists than specialists.

A company that can only propose specific means is dangerous…rather than the “Web marketing agency business” I mentioned at the beginning. The truth is, it is very important to be able to look at your business as a whole and then propose various methods in a flat manner.

3. simplicity and ease of communication is also important

And this is the important part: communication. I am sure that everyone has various concerns, whether it is purchasing know-how or sharing ideas with others.

It is often the first time for many of us, isn’t it? You may be concerned about the details and find it difficult to move forward, or you may want an objective evaluation of the contents or booklets you have created….

But what if the communication is only “monthly visits and weekly half-hour phone consultations,” etc. ? You will not be able to solve the problem until that day. That would be unsettling and would make it difficult to move forward with the use of the Web.

Especially in the Web area, things change rapidly every day. Search rankings drop, inquiries suddenly decrease, access to the site drops drastically, and many advertisements suddenly start appearing…. This often happens suddenly on a daily or even hourly basis.

For example, general web consulting services are usually

• Monthly visits or phone meetings
• Four email consultations per month (once per week)
• This is about 100,000-200,000 yen

The span of time between the two is often the same.

There is a big difference between being able to ask for an opinion right away and not being able to ask for one. You want to know if you should leave it alone, if you should do something, and what you should do.

therefore

• Ability to consult and ask questions in a timely manner at any time.
• Extensive web marketing knowledge and hands-on experience (hands-on)
• Not only advice on direction, but also concrete suggestions on how to go about it.

and in addition

• Keeping up to date with the latest know-how, especially SEO and listings
• A place that does not end when you achieve your goals, but rather generously shares its expertise to help you grow.

It is better to have a Since most of the changes are in these two areas.

There’s always a way to talk to us about it.

In the case of our company, in order to achieve this, we have eliminated face-to-face visits and have instead switched to an online consultation method using ChatWork, an online tool that allows consultation at any time.

It has been tremendously well received.

• Basically available for consultation almost every day (except Saturdays, Sundays, holidays, and specific days)
• A business chat tool called ChatWork allows anyone in the company to review questions.
• No formalities like email, so you can ask questions easily.
• A wide range of services from design to SEO, system selection, etc.

We have created a system whereby we do not have to meet in person, but we are able to communicate closely with our clients. Although we do not meet with them in person, it is well-received because it allows us to communicate closely with them.

If you have an idea, please post it on ChatWork at midnight or early in the morning and we will get back to you during business hours.

In this way, you can consult with us as soon as you wonder if your SEO settings are correct, and we will respond to you on the spot at the earliest, or within 24 hours at the most.

You can proceed with something new to you as if you were having a conversation with the person next to you.

Also, since it is a cloud-based communication, rather than a tool like email that is difficult to track later, the entire exchange can be viewed later by a supervisor or even a new employee. It has a reputation for being a very easy way to communicate information.

summary

Please do not become a business that depends on us, or any other company for that matter. The future of your company and your employees may depend on how the company decides to handle the situation.

There are many different companies in the world, and we don’t have to be local. We can have video conferencing, and we can have in-depth communication through online chat.

In light of this situation, I recommend that you all anyway aim to become “a firm that can move partner firms at any time” and work together to achieve the skills necessary to do so, in projects such as improvement projects and website creation.

I run a service every day to bring that to as many people as possible. If you have any problems, please contact me.

We look forward to seeing you soon.