This is a sample plan for an online strategy and web application that we consulted with the client. *Some excerpts are shown, but not all.
Example Report Background
This time,
- Determine what strategies you will use to compete with your competitors
- To this end, we analyze our competitors to understand how the battle is currently being fought on the battlefield.
- Based on this, decide what kind of sales message you want to send out based on your company’s assets and strengths.
- Then, determine what needs to be done on the Web to achieve this and move it to the implementation plan.
After this, we will move on to the actual measures that will be implemented in accordance with this policy, but we have omitted that part. We call this type of competitive analysis “best practice analysis. If the battle is already fierce to some extent, it is better to look at how other companies are competing to get a realistic conclusion.
Also, from a zero-based perspective, the results may have already been nullified in a battle of the strong. Nullification is a situation where “the whole company has covered that and there is no point in claiming it” and “there are a lot of selling messages being issued that negate it”.
For market development, we recommend a zero-based approach, but if you are entering an existing market, we recommend analyzing the current battle.
Examples of actual reports
We look forward to serving you.
Please feel free to contact us. We will not make any sales pitch.
